When you engage in SEO copywriting, you're writing for the readers of course, but you are also optimizing your text so it can rank better in the search engines. The rest of the article contains our thoughts regarding this important subject of SEO copywriting along with some valuable tips for you.
To give the search engines a positive impression of your site, and to show you've considered SEO, try to maintain a high content to code ratio. So what exactly does this mean? The ratio is determined by how much text there is on your site to how much code there is.
If you want to find out the exact content to code ratio, it's available in your webpage's source code. In order to achieve a good, worthy ratio, your code needs to be lower than the code. A solid ratio when help your site in regards to search engine ranking.
As far as your site is concerned and SEO, skip the frames and don't use them. The human element tends to hold frames in a bad light just due to usability issues. When search engines spiders reach your page, you want to give them a plain HTML page that they can easily go through. When you have frames up, search engines find it really hard to go through the pages inside the frames. As you can see, this is show-stopper if they various search engine robots cannot read or look at your site. So just stay away from frames because they can be troublesome. Quite frequently forms of entertainment software can cause issues with the search spiders. Last but not the least, frames are now considered a thing of the past, just like meta tags. You can help your SEO by using a nav structure that is straightforward and simple to use.
Your site's primary keywords will be included in the page title - very important. Try not to forget to create title and description tags that will contain the keywords for that page. These particular on-page factors will come into play with your overall position in the search engines. If you ever overdo this part you run the risk of having your position penalized and you'll drop. Don't repeat the keywords a lot or else it starts looking like keyword spam, which is the last thing you want to happen. Keyword density varies with search engines, but you do need to use it in your content but do not use it too much. So, ok - take these SEO tips and be sure to use them on all your websites. You just need to make sure that you aren't making the mistake of keyword stuffing. Apart from that, you should do fine.